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Commercial targeted bulk email marketing can be very much regarded as spam in case the marketer is not careful. The CAN-SPAM act which was passed on January 1, 2004 has all the necessary guidelines that an organization has to follow before conducting email marketing campaign so that the campaign is not termed as spam. The Can-Spam act was passed by the federal government and has both civil and criminal punishments for the email spammers and other wrong doers.
Targeted bulk email marketing according to this act is still not considered as free from spam. Even before carrying out a targeted bulk email campaign the marketing personnel has to take into consideration the various terms and conditions that are let out in the can-spam guidelines regarding using proper headers, providing complete address, giving proper notifications, avoiding misleading content, subject lines etc. Only after following these specific guidelines should a company resort to email marketing of any kind.
Web-based email mailing lists
Getting web-based email mailing lists is the biggest challenge an organization faces today. There are targeted email lists for sale but they are best avoided. This is because bulk email promotions carried out using untargeted mailing lists email can at all costs lead to the problems of spam. Using bulk email marketing software or email marketing internet mailing list software including email guessing and email extraction software is also not advisable. So how to get solicited commercial email lists?
One good way to get optin email lists is by making use email list marketing services or bulk email services but only if one is sure that the service provider collects lists using legitimate methods and offers targeted email marketing. Another effective method is to provide opt in boxes on websites, do a promotional email advertising campaign using already existing newsletters and by advertising online. Making use of e mail software with anti spam for these campaigns is advisable for advertising email. Following these techniques and avoiding purchase email lists could help organizations avaoid getting email black lists and also give an organization better ROI out of the targeted bulk e-mail email marketing campaign.
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