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Most organizations today publish an email newsletter in text based formats. They shy away from html based email newsletter format owing to various disadvantages. Let us look at the advantages and disadvantages associated to publish an email newsletter in a text based format;
Advantages of text based emails Text based email newsletters are easier and cheaper to create and eliminates the need to hire a graphic designerText based newsletters will ensure all readers get to read the email without any problems or errorsThe file size of a text based email is very less resulting in quicker downloadsText based emails may look more personal rather than the sales pitch look that a html based newsletter provides
Disadvantages of text based emails Text based emails don't involve any creativity and lack flexibility in designOne cannot track how many recipients have actually read the mailText based emails look unprofessional at timesNavigation in a text based email becomes difficultThough there are some disadvantages to text based emails they always turn out to be the best owing to their relative ease of production and low cost benefits. But to be on the safer side its always good for an organization to provide text as well as html based emails and allow the recipient to decide what kind of email he would like to receive.
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