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Permission based marketing involves taking prior permission from the actually recipients before sending them any emails. Email permission marketing is also known as opt-in email marketing as it involves the actually opting in of the mail recipients before they are added to the subscription list by the organization.
Email permission marketing There are basically two types of permission based email marketing one is single opt in email marketing and the other is double opt in email marketing. The basic difference between the two is the fact that in single opt in email marketing the permission from the recipient is taken only once where as in double opt in email marketing the recipient is need to reconfirm the permission to send emails to him before he is added on to the subscription lists of the company. Permission based email marketing is considered to be the future of email marketing because of the fact that it helps in reducing the problems of spam in a major way. In addition bulk email permission marketing can help the company develop better customer relationships as well as get more ROI.
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