Opt in direct email marketing is said to be the future of email marketing. But the fact that not many organizations carrying out emarketing campaigns are aware of what exactly an opt in direct email marking is! The real culprit for this is the inability to reach a consensus on this issue by the world community. This has resulted in every country having a specific set of rules to deal with cyber crimes that include spamming.

Can-Spam Guidelines and Opt in email

The Can-Spam guidelines let out by the US federal government do apply to all email marketers in the US and any one from other countries who mail to US customers; but is limited to that. The matter of emails which makes the recipient of the email as the boss who decided whether the email is a spam or not, is what keeps the law in its present rigid state.

In case of spam emails the recipient is the king and he is the one who decided whether the mail is spam or not irrespective of any laws. Although companies who follow the Can-Spam guidelines in the US can stay clear of spamming, the actual reality is the fact that following all the guidelines could really be difficult for many companies. So as for now to carry out an opt in direct email campaign is not restricted to getting legal email lists but also following the Can-Spam guidelines in order to stay clear of any spam allegations.