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Marketing by email is considered at present by many marketing gurus as the best and most effective way of marketing communication. And this is true to a huge extent. Marketing by email is extremely cheap and provides a chance to reach a hue audience at the touch of a button. The response rates in a targeted email marketing is far higher than any other online marketing strategy. This is the reason why so many organizations have taken to permission based targeted e marketing campaigns to market their products and services.
Email subject lines Subject lines play the most important role in making sure that the business email gets opened. Hence it becomes very important to provide a good subject line. Here are some guidelines for writing a good subject line; Subject lines should firstly tell the recipient of what he is to receive on opening the mail. So the first purpose the subject line should serve is to inform.The subject line should be such that it drives the recipient's attention from all the other mails in his inboxThe catchy email subject line should not have more than five words, and should convey the message in shortThe subject line should be a window of what the actual mail contains and should not be misleadingSubject lines should not have any exclamation marks or the word 'you' that can give signals that the mail is spamInterrogatory subject lines have a question mark and those which derive curiosity are the bestA good subject line plays the most important role in a email marketing campaign and hence should be written with great care.
Direct mail statistics
Most of us send emails or use direct mail services for promoting goods and services but care little about the direct mail statistics. The email marketing statistics are quite alarming with it comes to the UCE and permission based marketing and everything in between. Then there is the can-spam act to complicate things further. Opt-in email marketing today is getting popular but is still not able to get ahead of bulk e-mail marketing or direct mail advertising. A survey on email marketing UK shows that about 85% of all email users in UK get direct emails. This is also true for Atlanta email marketing and Texas email marketing. The survey also shows that targeted bulk email services and bulk email marketing services are on the rise in the US and UK.
Current bulk e-mail marketing statistics also indicate that about 60% of the organizations spend up to 5% of their total advertisement budget on email marketing which induces email marketing tools, direct mail lists and using email marketing service. Statistics email marketing also indicate that more than 30% of the organizations spend more than 5% of their marketing revenues on email marketing campaign email solution. Current email marketing statistics also point that the spending on e mail marketing campaign will increase to more thatn $7 billion in the year 2005 which will also lead to an increase in spam. Email marketing companies will also get a share of the pie with e-marketing plan supply demand going up.
Statistics also show a positive growth for html campaqa e-mail marketing as compared to text based emails. This clearly indicates an increase in demand for marketing e mail and order bulk email software programs that can handle html emails.
The future also holds great potential for ezine and marketing newsletter as compared to email marketing. Home based business network marketing will increase with free email advertising services.
Of all the organizations involved in email marketing ebay and yahoo! Inc. seem to top the lists will a whooping 5 million emails in a month. Clearly these statistics indicate the emarketing history of e-marketing
and the future are very different. The future of email marketing is bright and so is the future of all organizations and services involved with newer and advanced email marketing strategy on the cards.
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