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Email marketing can be seen today as one of the most successful internet marketing strategies. Companies lead with email marketing because of the fact that it less expensive and produces measurable results. Let us compare email marketing with direct mail marketing with some real statistics.
Email marketing versus direct postal mail Price of an email sent is approximately $0.01 to $0.20 where as in a postal mail the cost could be anywhere between $2-$4The Response times for an email message may range from one to two day where as in postal mails the response times range over 6-8 weeks which is too highThe response rates for email range from 5-15% and that of postal mails is almost negligibleEmails provide a chance to interact with the customers that a postal mail never canThese are the reasons why email marketing leads over postal mail in a major way. Companies lead with email marketing to get more response rates, cut marketing costs by more than half and increase the promotion speeds. In-case of lack of resources to carry out email marketing in-house a company can also make use of bulk e-mail companies that offer quality permission based email services.
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