Email is an effective medium to market products and services compared to ordinary mail owing to the relative ease and speed with which mails can be sent through emails, faster response rates, ability to track as when the mail was sent, was it opened or not, when it was opened and which links were clicked. Apart from these html emails can provide the power of interactivity. Out of all the email marketing strategies employed email newsletter marketing stands out as a safe and lucrative means of internet marketing owing to its usefulness in managing better customer relationships.

Newsletter Marketing

Email newsletter marketing involves sending retention based mails to a list of targeted or exiting customers. Email newsletters are generally used by businesses in order to provide customers with up-to-date information regarding events, new products/service launches, important changes in the company, changes in company website, new staff joined, new trends in business etc. One can also provide entertaining information and other details that the customers might like to read.

Benefits of Email Newsletters

• Develop stronger relationships with customers


• Increase customer loyalty


• Promote new products and services


• Provide customer centric mails


• Helps in customer retention


• No question of being termed as spam


• Can provide valuable information to customers


• Target each customers unique needs


• Better ROI (return on investment)

With lots of email newsletter softwares and readymade templates available in the market, sending newsletters has become extremely easy. Email newsletter marketing is cheap and can be extremely valuable to a company if employed in a proper way.