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Email newsletter design plays the most important role in the success of the newsletter. Most organizations prefer to send html based newsletters whereas other send a plain text based email. Let us look at the advantages and disadvantages of creating html based email newsletter design.
Advantages of using html email newsletters Html newsletter give much more flexibility and a chance to be more creativeHtml newsletter can include advanced graphics, pictures, colors, text and interactive elements like online formsHtml newsletters give you a chance to track how many people actually open the emailHtml email gives a more professional look
Disadvantages of using html email newsletters Html email creation is costly and time consumingMost email clients do not support html emails and hence may lead to bad loadingMost recipients may have turned off their graphics that may lead to a bad layout of the mailHtml emails gather more space and may not be liked by manyCorporates may perceive as marketing oriented and too impersonalDownload times are increased that can lead to frustration among readersEmail newsletter design in Html has as many advantages as the disadvantages. Here the company has to decide based on the target audience as what kind of emails to send. While mailing corporates its best to use plain text newsletters where as for others one can provide html based newsletters. But the best way to deal with the situation is to provide a choice to the recipient between html or text based newsletters.
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