In order to address the spam related problem in UK the UK anti spam laws were devised. Although the laws did not take into consideration responsible marketing through email and had to be revised again.

Anti spam law in UK

The anti-spam laws in UK will mean email marketing UK will need companies to apply these laws in their online marketing strategies. Some of the revised laws for email marketing UK allow email marketing only on the condition that prior permission has been taken by the organization taking part in the campaign from the respective customers. In addition companies making use of cookies and similar internet tracking devices will need to provide valid information about the usage of such devices and also provide the use with an opportunity to refuse the use of cookies.

These laws passed by the UK government are being followed by all EU nations that include Austria, Denmark, Ireland, Italy, Spain and UK. Where as countries like France, Germany, Belgium, Finland, Greece, Luxembourg, the Netherlands, Portugal and Sweden have failed to adopt these email marketing services co uk laws and are under pressure from the EU to resolve the matter as soon as possible. UK email services have also got to adopt to these new rules and regulations that are going to shape the future of email markeing in UK.