There are hundreds of bulk Email marketing softwares available in the market that could aid you promote your goods and services by helping you send unsolicited bulk mails to thousands of recipients at the same time. But is this a feasible marketing solution? Probably no; cause bulk emails are generally referred to as spam by the people who are most important to you - your customers.

The Spam Game

As most people won't be aware, spam is any unsolicited mail sent to thousands of recipients with a promotional objective. So this definition of spam, terms bulk email marketing as a spamming process. So is there a way out? Of course there is! And it is called permission based email marketing more commonly known as opt in email marketing solution.

Opt in email marketing solution

Probably one of the safest and best email marketing solution, permission based emails are not considered as spam and can help you get better results in the long run. Opt in email marketing solution involves you to get active consent from your customers whether they actually would like to receive the mail or not. This can be done through providing newsletter adverts, providing adverts in print media, providing opt in boxes on websites etc. But there's a catch here. Many people by providing pre checked opt-in boxes and using other techniques try to trick customers into opting in! Now this is a technique that is strictly not recommended. So if you actually want to reap the right kind of benefits from opt in/permission based emails it's always better to avoid such tactics.

Opt in email marketing advertising services comes as a safe and effective email marketing solution that might not seem as propitious as bulk email marketing, but is sure to deliver far more benefits in the long run. This is much more benefitial than bulk e mail direct marketing