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Email marketing that is permission based has proved to be much more effective than a bulk or unsolicited email marketing. Let us look at some comparisons between email marketing permission based and unsolicited email marketing.
Comparisons between Permission based email marketing and unsolicited email marketing Permission based email marketing is legal whereas unsolicited bulk email is illegal and is regarded as spamPermission based email marketing involve collecting email lists advertising, providing opt in boxes etc whereas unsolicited email marketing involves buying emails from vendors or using email extraction softwaresEmail marketing permission based is sent only to targeted customers and has a higher response rate whereas un-solicited e mail marketing is sent to unfocused customers and has very less response ratePermission e mail marketing helps in building long term customer relationships whereas unsolicited email marketing may actually annoy the customerPermission based email promotion removes the risk of expensive lawsuits where as unsolicited emails could put the company into law problemsPermission based email marketing helps the company portray a professional and ethical image whereas unsolicited bulk e mail does not.Thus it is clear from the above discussion that Permission based email marketing has far more advantages than unsolicited bulk email marketing and hence can be considered as the safest and most professional way to send emails.
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