The email expedite marketing campaign involves sending mails initially to a large set of targeted customers. Generally this kind of mail is introductory and consists of few lines. Based on the response rates of this kind of marketing another email marketing program is designed that involves sending extremely focused and personalized mails to different recipients. This kind of e mail expedite marketing can be a great success but the probability of this kind of mails being termed as spam becomes much higher. This is the reason why one must always go for opt-in email marketing where in the email addresses are collected by the customers who have purposely opted-in for.

Organizations today can select to carry out an email marketing campaign as an 100% in-house project by installing email marketing services software or make use of other third party service providers to provide email marketing services. In addition they can also refer to application service providers for their software needs.