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The use of email as a direct marketing tool is indisputable. This is solely because of the fact the emails present small, medium and large scale businesses with a cheaper, faster and effective medium to communicate messages. Email as a direct marketing tool can be used to carry out product/service promotions, acquire newer customers, get better ROI and build long lasting customer relationships.
Using email as a direct marketing tool The best way to use email as a marketing tool is by going for permission based email marketing. As the name clearly indicates, Permission based email marketing involves taking permission from the recipient of the mail before actually sending him a mail or before adding him to a mailing list. Also known as opt-in email marketing. This kind of permission email marketing helps in the elimination of spam and better customer focused email marketing that can lead to a much higher ROI.
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