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There can be no doubt about the effectiveness of email marketing, and statistics confirm this to a huge extent. Recent estimates prove that the email marketing market will grow to $ 7.5 billion by the year 2005. This estimate is enough to prove the effectiveness email marketing that most companies are realizing every day. Although the problems of spam can decrease the effectiveness email marketing to a huge extent. Spam costs businesses more than $ 13 billion every year and is ever increasing. All efforts to deal with spam has gone in vain. Anti-spam laws that were made with an objective to stop spam for good have mostly backfired and are actually affecting the companies that are involved in responsible email marketing. Companies opting for permission based email marketing have to shell out more money to get email addresses and still stand a chance of being terms as a spammer.
The global effectiveness of e mail marketing is bound to increase in the near future with the framing of better internet and spam laws that are universally accepted. The advent of newer email technologies will also help in the increasing the effectiveness of email marketing in the years to come.
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