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Email newsletter is the best form of relationship marketing and present an organization with an opportunity to send emails on a regular basis to customers interested in the company product/service at an extremely low cost. Although companies need to decide frequency of the newsletter and what intervals to send it. Daily email newsletter can be frustrating to the recipient and may pile up his inbox if he fails to read his mail on a daily basis. They are best avoided. Let us look at some tips for newsletter frequency;
Tips for newsletter frequency Always fix up a proper internal and time of newsletter delivery and stick to itNever send newsletters on a daily basis. Daily email newsletter may pile up the recipients inbox in case he fails to check itBimonthly or monthly newsletters are the best onesReminder services can be provided along with newsletters that can be offered on a personalized basisThe frequency of newsletters must not be too high and at the same time must not be too low that the recipient forgets the companySo fix up a frequency and stick to it for what it takes.
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