Tips to carry out customized email marketing campaign

Best time of a day to send out mails

When sending mails to corporates that best time of the day would be 11 am to 3 pm. Sending mails too early or too late in the evening is not effective in this case as offices are busy in the mornings and important personals are likely to leave home in the late hours.
As for consumers the best time of the day to send emails would be after office hours between 5 pm to 9 pm. This is the time when people relax and read their personal mails.

The Best Days of a Week to send mails

For corporates the best days to send out mails would be between Tuesday to Thursday. Mondays are too busy and Fridays are times when people are in a party mood and hence should be avoided to send mails.
As for consumers the best days to send mails are between Friday to Sunday. These are the days most people tend to check their personal mails.

Frequency of mails

Bombarding your recipients with too many mails is not decent and is as a matter of fact very annoying. Organizations should maintain a frequency that is too much or too less but in between. Sending mails bimonthly or monthly would be your best bet.

The mail content

The content of the mail should maintain a personalized tone starting from the salutations to the goodbyes. Proper personalization is important so that the recipient reads the mail completely.

Providing necessary contacts

Provide custom email addresses signatures with proper contact addresses. Valid custom email signatures are important.
By sending out customize email marketing messages an organization can ensure better response rates and a higher readership leading to a better ROI. This is the reason why many organizations carry out email customization.