Email newsletters can prove to be an extremely lucrative marketing strategy if used properly. Given are a few tips to effectively create email newsletter.

What to include in an email newsletter

Having difficulty in deciding what to include in a newsletter? Well try including these;

• New activities and accomplishments


• New products and services introduced


• Press releases


• Customer service information


• Upcoming Events


• Success stories


• Testimonials


• New additions to company's web site


• New staff members


• Useful related information


• Improvements in products/services if any

Tips for improving email newsletter

Newsletter Layout tips:

• Keep the newsletter to the point and neat


• As far as possible avoid special fonts, bold or italic letters


• Make use of white space and borders to break up text for easier reading


• keep the line and paragraph breaks uniform throughout the mail


• Do not allow line length to exceed 59 characters


• Provide links only wherever necessary

Other tips:

• Always maintain a specific time and frequency of newsletters and stick to it


• Instead of giving lengthy articles try providing valid links that work


• Give links in the newsletter to previous articles and newsletters


• Always check the newsletter for spelling and grammatical errors


• Always include an option where the recipient can decide for a html or plain newsletter


• Include a functional opt out option in every newsletter


• Give a related subject to newsletters and try to personalize the content


• Include necessary contact information in newsletters

Following these tips could help you in carrying out effective newsletter campaigns that would ensure greater customer satisfaction resulting in customer retention.