The mortgage industry is growing with interest rates getting lower and more and more businesses entering the trade. Mortgage businesses in such a scenario need to adapt newer trends in the business in order to stay ahead of the race. One such trend is providing a mortgage affiliate program. Not sure what a mortgage affiliate program is all about? Let's find out…….

What is a mortgage affiliate program?

A mortgage affiliate program is similar to other affiliate programs and involves the mortgage merchant to pay a commission to sales persons/affiliates as and when a sale is generated because of their referral. Mortgage affiliate programs generally involve the affiliates to promote mortgage services, mortgage softwares, mortgage brokers, mortgage insurance etc.

Payment for online mortgage affiliate program

1.) Pay per click

This involves the mortgage affiliate merchant to pay the affiliate based on number of clicks he helps generates irrespective of whether the visitor buys mortgage services or not.

2.) Pay per sale

This is a relatively better scheme for mortgage merchants, which involves the mortgage merchant to pay the affiliate only when a mortgage sale is generated.

3.) Two tier commission

A two tier commission scheme is most recommended and helps recruit more affiliates/sales persons. This scheme allows the affiliates to recruit other affiliates of their own and generate sales leads through them. So the affiliate merchant also has to pay commission every time someone below their affiliates makes a sale.

Many mortgage companies have started their own mortgage affiliate programs using existing affiliate networks or their own tracking softwares and the trend seems to be catching on. So if you are not one of them, it's time to start thinking!