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An affiliate master more commonly known as the affiliate merchant is an individual/organization that runs an affiliate program. The affiliate master controls the affiliate program and makes active efforts to get affiliate for his program. Affiliate merchants also have to decide on the type of affiliate scheme, commissions, affiliate networks etc that will help in the successful running of the affiliate program. Most affiliate merchants of today prefer using an affiliate network as using a network eliminated them the need of buying an affiliate software of their own. Affiliate masters have great benefits from an affiliate program as they get free advertisement space in high ranking affiliate websites, get more traffic, generate brand awareness and have to pay only for conversions. This is the reason why so many affiliate merchants have started online affiliate programs. The competition to get better affiliates and relationship building has lead to the affiliate merchants offering great commission schemes that include two tier commissions and life time commissions
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